Many of them are already drinking beer, mostly stouts similar to the Dark Lord. Chilly as it is, the crowd continues to wait. Already, hundreds of locked bikes tangle in vivid kinetic sculptures.Ī posse of tent-rental people tries to erect a canopy, but the gale snatches it from their hands. Traffic around the brewery grinds to a halt with cars displaying license plates from dozens of states-Alabama, California, New York, and Washington among them. “Of course, the beer is fantastic.” And after a pause, he admits, “Then there’s the ‘cha-ching.’” While the brew sells for $15 a bottle at the event, gray-marketers can make big money reselling their stash-often for $50 or more.īy 8 a.m., the temperature has only climbed to 43 degrees. “I think people come for the atmosphere,” says Terre Haute resident Clint Puckett, standing first in line with his parents, who drove from Nevada. Usually held the last Saturday of April, Dark Lord Day attracts thousands. Repeatedly ranked among the world’s best beers by, a leading indicator of such things, Dark Lord is sold only one day a year. Beer-traders arrange tables of their bottled wares to pass the time, and a lively swap meet begins. Hoods up and hunkered against the wind in blankets, the red-nosed fans await their moment. As the cold, blustery day dawns, a queue of beer-lovers snakes down the street of the industrial park in Munster. Around 5 a.m., the first of the faithful form a line outside Three Floyds Brewing Company, intent on securing their four-bottle allotment of the legendary Dark Lord Russian Imperial stout.
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